5 ways to pitch yourself to brands, companies and clients
What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
This article was originally published on PR Daily in June 2016.
In July 2015, I set out to engage Fiat Chrysler Automobiles (FCA) executives and agency representatives. I wanted to turn my lifelong love of Jeep into a job as the voice pitchperson for Jeep.
Fast-forward a year. My personal branding campaign has gained serious traction. I’ve already heard from Jeep executives and Jeep’s ad agency, and I look forward to seeing where those connections lead. I think my campaign’s takeaway—hyper-targeted, off-the-wall pitches—will change personal branding.
I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams:
1. Research
Research has always been the first step of any campaign. When I did PR, research was my forte. It continually proves paramount.
If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people. When I targeted Jeep, I broke out my Indiana-Jones attitude. Marketing to C-suite executives was just the beginning. I dug deeper, looking into Jeep-affiliated agencies and Jeep’s whole history. Each discovery led to another. Down the rabbit hole I went.
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