Most brand managers understand that no matter what industry we serve, it’s important to be mobile-friendly. After all, consumers spend nearly 60 percent of their time on the Internet on mobile devices.
On April 21, Google’s new algorithm update, designed to provide a better search experience for mobile users, will move mobile optimization from nicety to necessity. In short, if your website isn’t mobile-friendly, you can expect your search engine rankings, and ultimately your Web traffic, to take a hit.
If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five quick tips to help you fix your most egregious mobile mistakes and prepare for the switch.