5 ways to tell your brand’s story visually

It’s the year of the image. So start making your content visual with these easy tools.

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Infographics, word clouds, flow charts, and diagrams are more than just tools of the tech trade. These visual storyboards talk to today’s 140-character audience and tell a story much better than a text heavy press release or marketing brochure.

Plus, people love to share information that tells a story. Need help getting started? Here are five tools to help tell your story visually:

Wordle (word clouds)

I make word clouds all the time. (In fact, I think it’s starting to inhibit my ability to get work done.) It’s simple and the results may surprise you. The clouds highlight words you use most often and let you get creative with different fonts, layouts, and color schemes. You can paste text, enter a URL that has an RSS feed or Atom, or enter a del.icio.us user name to see their tags. Wordle equals hours of entertainment.

visual.ly (infographics)

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