5 ways to track Twitter sentiment How can you tell what people are saying about you on Twitter? Small Business Trends found five “easy-to-use Twitter sentiment analysis tools that can help you break down whether or not a tweet is positive, neutral or negative about your brand.” By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.