Whether yours is a digital, broadcast or print outlet, third-party coverage by an established and well-regarded journalist is often regarded as validation for a company.
It’s almost always much more effective than a paid advertisement.
But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. The key is to pitch only the relevant ones and individually tailor your pitches and story angles. There is no short cut. This task takes research and patience.
Here are five tips to ensure your pitches are going to the right people:
1. Keep up-to-date with your reading
You must keep up with developments, trends and what’s being written regarding your industry. That means you must know the publications and reporters that cover your space—and should read them on a regular basis.
Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented.