5 ways to write sharp, catchy infographic copy

Infographics are about more than images—the text is important, too. Apply these tips to ensure your visual aids deliver as much value as possible.

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They are extremely effective for both marketing and education, and people with the most basic design skills can make them.

It is important that your infographics provide viewers with value, and there are strategies you can employ with your text to ensure your infographic is catchy. Here are five ways to build a memorable, shareable infographic:

1. Don’t overload infographics with text.

Visual aids should be appealing to the eye. Graphics that are overloaded with text will instantly put readers off.

You have only a few seconds to grab people’s attention. One way to deter readers quickly is to saturate your infographic with too many words.

2. Use power words.

Keep long-winded verbiage to a minimum, and use a few power words instead.

Some words sell; others deter. Once your infographic is in the final design stages, share it with a few outside parties for feedback on your word choice. One wrong word can influence the way people perceive your infographic.

3. Link to excess content.

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