5 ways to write sharp, catchy infographic copy

Infographics are about more than images—the text is important, too. Apply these tips to ensure your visual aids deliver as much value as possible.

Infographics are one of the most popular promotional tools.

They are extremely effective for both marketing and education, and people with the most basic design skills can make them.

It is important that your infographics provide viewers with value, and there are strategies you can employ with your text to ensure your infographic is catchy. Here are five ways to build a memorable, shareable infographic:

1. Don’t overload infographics with text.

Visual aids should be appealing to the eye. Graphics that are overloaded with text will instantly put readers off.

You have only a few seconds to grab people’s attention. One way to deter readers quickly is to saturate your infographic with too many words.

2. Use power words.

Keep long-winded verbiage to a minimum, and use a few power words instead.

Some words sell; others deter. Once your infographic is in the final design stages, share it with a few outside parties for feedback on your word choice. One wrong word can influence the way people perceive your infographic.

3. Link to excess content.

If you have more information than will fit in your image, include a URL to an article that goes into more detail on the topic. (Use a URL shortener, such as bit.ly, to create custom URLs.)

Because infographics generally don’t include hyperlinks, make the addresses short and easy to remember so people will take the time to view them.

4. Remember typography’s importance.

If you aren’t familiar with typography, do a little research before you create your infographic.

Fonts can say as much about a message as a word or color. The same word written in different fonts can express completely different meanings to the viewer.

Common fonts such as Times New Roman and Arial are safe and professional, but they’re also a bit boring. Use fonts that fit your message and work well together.

5. Use empty space efficiently.

In a university-level drawing class, one of the first elements students learn is how to take advantage of empty space. An editor or book designer takes a raw manuscript and makes more changes related to empty page space than proofreading.

When designing an infographic, don’t flood every inch of the image with content. Leave some space open for the viewer’s eye to wander. This helps ensure that people will see everything on the page.

Now, take all you’ve read here and apply it to your next infographic. Then compare that infographic to your previous infographics.

If you weren’t already implementing these concepts, you will see a notable change for the better.

Florence Mendoza is a content writer and online marketing specialist at Buy an Essay writing company. A version of this article originally appeared on Spin Sucks.

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