5 ways writers make boring topics more interesting

Every day my blog-writing service must come up with 10-20 blog post ideas for clients in a number of diverse industries. Sometimes the industries are easy, like mobile phones or SEO, but more often than not we need blog post ideas for companies in less interesting industries. (No offense intended.)

I’m going to share how we brainstorm content ideas so you can always come up with some—even on those uninspiring rainy days.

1. Pull from magazines.

We always add magazines to our office’s weekly shopping list.

We buy all kinds of magazines, from those about gossip and arts and crafts to gardening and technology.

Is it because we’re interested in the latest gossip? Well, yes, but the main reason is much more professional: Magazine topics and headlines are brilliant for blog inspiration.

Do we just plagiarize the magazines and use their ideas? Of course not. Magazines spark some great ideas that we can talk about in our blog posts, and they show us the kinds of stories people in a particular industry want to read.

For example, say we have a client who sells garden furniture. I’m not going to brainstorm ideas exclusively about garden furniture—how boring would that be? Cover the breadth of the industry to make an interesting post.