5 ways your online newsroom alienates reporters

If journalists don’t love your online newsroom, your news isn’t getting picked up. Here are five ways your media shop could be running afoul of writers, editors and producers.

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Is your online newsroom a warm and welcoming haven for journalists whose coverage is essential to the success of your company?

Is it an easily navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

Otherwise, your online newsroom could be a forbidding media nightmare, a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company.

We know that reporters love online newsrooms: Two-thirds of the journalists surveyed by TheNewsMarket admitted they visited a newsroom every week, and one-third visited an online newsroom every day. Yet, some of the country’s largest corporations appear determined to allow their newsrooms—if they can be found at all—to serve as a dumping ground for old press releases, and little else.

Why should your company invest in a high-quality online newsroom? If you don’t provide a digital home for journalists on your site, they’ll seek out less credible information from other sources about you.

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