These reports also indicate that our smart and savvy public relations and social media teams execute in a way that is a welcome change from the processes, behaviors, and lack of results from prior agencies. It’s important to show a new client that you are ready to roll, and here are a few ways for a PR agency or team to get started on the right foot:
First, embrace the new client/business/category with gusto, and show the client that you are sincerely interested. You should pay close attention to the client’s business objectives first and foremost, but also the new client’s pet concerns. They may covet a specific blog over a pack of others, and one key message over the organization’s larger story. In any case, it’s crucial to take tactical steps to let the client know you are paying close attention as you ramp up and get started.
Second, be responsive. Client service continues to be hugely important in our business. It’s essential to a successful working relationship, and equally important at the start of a project or an ongoing program. Be smart and strategic, but respond with enthusiasm so the new clients realize that you see them as a priority.