6 aspects of old-school PR that stand the test of time

Do you consider yourself a traditionalist with digital communications skills or a digital communications professional with a background in PR? Perkett PR’s Crystal Macaulay reminded us that even in the digital age, the core of successful PR lies in relationships, solid pitches, and doing your homework. She reminisced about compiling clip books for clients, collating glossy (and pricey) media kits, and faxing press releases. Turns out even though we have morphed into a PR culture of 140 characters, …

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