6 communications takeaways from the Clinton/Trump debate

The presidential candidates went head to head recently. Here are lessons PR and communications pros can learn from it.

Ragan Insider Premium Content
Ragan Insider Content

PR and communications pros watched the political sparring through a slightly different lens.

Here are six communication lessons we can take away from the first presidential debate:

1. Preparation matters. One nominee seemed very prepared—while the other was not.

When it comes to important events in your career—including big meetings, presentations, negotiations and speaking engagements—you can’t just “wing it.” Taking the time to prepare appropriately pays off when you can confidently deliver your message and handle tough questions.

2. Sometimes, it’s better to say less. We watched several times as Clinton let Trump hang himself by not saying anything. This was a strategic move on her part. The more Trump talked, the more missteps he made. Clinton simply stood by and let it happen.

This can also apply in a meeting, negotiation or written communications. Sometimes, saying less really is more.

RELATED: Speechwriters, join our new LinkedIn group and meet the world’s best executive communicators. Get FREE tips and strategies, too.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.