Media Relations 6 digital media and PR lessons from 2013 As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once. By Martin WaxmanDec. 6, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.