It happens every year. Once again, we’re hurtling toward the holidays—and the new year—faster than you can say “Ho ho ho!” How can PR professionals make the most of this year-end period? What are some ways to maximize PR opportunities? Let’s take a look at some ways to capitalize on the last weeks of the year. Here are some dos and don’ts:
1. Do play off holiday themes, if your business or product can. Some businesses are a better fit than others, but no matter what your organization does, do your best to work clever holiday themes and terms into your content, take advantage of holiday hashtags, and so on.
2. Do spend some of your remaining marketing dollars on PR. If you still have some of your marketing budget left to spend, why not earmark it for PR? If you don’t have any news or announcements to make, you can try working on a contributed article, customer success story or infographic for example.