6 elements your online newsroom must have

Check out the newsrooms of Coca-Cola, Red Bull and the American Cancer Society to see how you can make yours a favorite among the media.

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And you’ve probably read a post or two about the basic elements that should be in that newsroom.

All of that is good, but the concept of an online newsroom has changed in the last few years. Media has shifted, and the Web has morphed. Tools have become more democratized and plentiful. Web development is more affordable.

It’s time to update our expectations for what an online newsroom should be in today’s digital age.

I started looking at what the leaders in the industry are doing when it comes to online newsrooms, and I found a number of interesting developments.

Take a peek at the concepts these newsrooms are implementing to connect with media and other publishers and influencers online:

The American Cancer Society

1. Use multimedia with source information: I love how the American Cancer Society features a video full of interesting statistics and data that the media and publishers can use in stories and posts. (The video is embeddable since it’s on YouTube).

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