Media Relations 6 factors of persuasion and how they relate to PR People are hard-wired to have particular responses to things. Knowing what those responses are can help you predict how your pitches will go over. By Austin CobbDec. 23, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.