Roses and candy are often appreciated, but many PR pros would rather have a headline instead.
After another day pitching journalists, endearing themselves to consumers through tweets or Facebook posts and ensuring that heart-laden PR stunts go off without a hitch, communicators could use some love—through gifts you can’t get at a Hallmark store.
Here’s what PR pros really want for Valentine’s Day:
1. A (client) match made in heaven.
Forget a romantic date this Valentine’s Day: PR pros just want a client that’s a perfect match. A great client is one who knows his or her budget, can relay the organization’s goals and is willing to be coached by a communications professional.
2. A viral sensation.