6 gifts PR pros truly want for Valentine’s Day

Fancy jewelry, an expensive dinner and flowers are some of the holiday’s top gifts, communicators’ desires look a little different. Can you relate?

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Roses and candy are often appreciated, but many PR pros would rather have a headline instead.

After another day pitching journalists, endearing themselves to consumers through tweets or Facebook posts and ensuring that heart-laden PR stunts go off without a hitch, communicators could use some love—through gifts you can’t get at a Hallmark store.

Here’s what PR pros really want for Valentine’s Day:

1. A (client) match made in heaven.


Forget a romantic date this Valentine’s Day: PR pros just want a client that’s a perfect match. A great client is one who knows his or her budget, can relay the organization’s goals and is willing to be coached by a communications professional.

2. A viral sensation.

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