• Mandate disclosure from your contestants. (See my post “In the Interest of Full Disclosure” for more on this.) • Make sure your own staff knows the rules, and • Monitor the contestants to ensure they are following the guidelines.
2. Don’t ask or require participants to “stage” something as a way of endorsing your product or company. Doing so is creating false advertising. 3. Know and follow the terms of service for the social media platforms you are using in your contest. Did you know . . .