SEO can be a tricky thicket for communicators.
Regardless of ilk or industry, if your website doesn’t appear near the top of Google’s search results, it’s as if you don’t exist.
Here to help untangle Google’s confounding algorithm is Alan Bush, VP of operations at Ignite and an instructor of SEO and digital marketing at the University of California, San Diego. He recently led a session at Ragan’s “Latest Google Skills for Communicators Virtual Summit” covering:
He also offered six terrific SEO resources communicators can use, including: