6 ideas for improving your company’s LinkedIn page

Uploading your own images and empowering your employees to engage with your online content will boost its appeal for your target audience.

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All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page. When you post great content, your followers engage with the updates and share it with their networks, which amplifies your reach and expands your following. People who follow your Company Page tend to be sticky, too. Statistics have shown that 64 percent of followers will follow your company for the long haul.

However, most companies fail to take advantage of Company Pages’ value. Below are six tips to unleash your Company Page’s potential and make it more attractive and useful.

What do I know about company pages?

I managed the AppleOne LinkedIn Company Page from January 2012 to June 2014, and it was named one of the 10 Best LinkedIn Company Pages of 2013. Under my stewardship of the page, followers grew by more than 700 percent. In addition, the page averaged 100,000 impressions per week and was on target to hit 5 million impressions for 2014 when I moved to another position. I continually tested new ways to build engagement, and the tips outlined in this article are based on my direct experience.

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