6 insanely misguided viral marketing stunts

The thirst for viral content is so strong it will drive level-headed marketers to try insane stunts. Cracked.com collected six of these stunts, like when Toyota tried to scare the crap out of its potential customers by stalking them. Yes, this really happened.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.