Does your organization even have a Company Page?
Whether your Company Page needs a few tweaks or an overhaul, LinkedIn’s 10 Best Company Pages of 2014 provide excellent inspiration.
To determine which brands have the best pages, LinkedIn asked users to nominate pages they thought were innovative and inspiring. Here are a half-dozen winners, along with what you can learn from them to make your page sparkle:
1. Dell: Take advantage of Sponsored Updates.
Sponsored posts are becoming a staple on most social networks, and LinkedIn is no exception. Dell uses the feature to reach more people in LinkedIn’s main feed than just its followers, and you can do the same.
2. Evernote: Pin updates to feature your most valuable content.