Marketing 6 marketing terms having a ‘moment’ Are you using storytelling to make your content epic for different buyer personas? What about going inbound to become a rock star? So is everyone else, so be cautious. By Emily CretellaNov. 14, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.