As a blogger, you know Pinterest is more than a pastime. Besides being a great social media bookmarking tool, Pinterest is a strong referral source. According to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So, how can you make the most of Pinterest for your site? Consider these six Pinterest tools and plug-ins to get more value out of your pins. Add these to your blog to optimize it for great traffic results. Feature rich pins Promoting your Pinterest reach starts on the site itself. The network offers you a way to enable your choice of five different types of “rich pins” on your blog that will make your content pop. Have an online shop? Try product pins. Run a food blog? Recipe pins are for you. Bloggers devoted to feature articles or news stories should check out article pins. The resulting content has a bold headline, site logo, and relevant clip, all serving to draw readers to click on the pin. To enable, go to rich pins and click the “Get started!” button at the bottom of the page. Follow the step-by-step directions that result, and, once it’s approved, your blog’s content will be a touch more impressive. As more and more sites enable rich pins, the feature becomes less a way to stand out and more a way to keep up. Even if all pins eventually become rich, they help showcase your content to its fullest. Pin it button for images Add this handy little Pinterest plug-in to your site to make it easy for your visitors to pin your content to Pinterest. Is there a downside? Some bloggers decide against a hover-over pin button because of conflicts with other pop-ups or features. If adding the button makes your site too cluttered, it might just get lost in the confusion; in that case, it’d be better to leave it out. ‘Pin it on Pinterest’ button Another way to encourage pinning is to add a “pin it” button to the bottom of your posts. With the Pin It On Pinterest button, you not only get a clear “pin it” button at the end of every blog post, but you also get the opportunity to customize what the resulting pins will say. Right within your dashboard, you can create a custom description for the picture the button will pin. Though there’s no obvious downside to the “pin it” post footer button, it still should be used strategically. Think first before making it yet another of the many “pin it” buttons everywhere on your site. You don’t want to annoy your readers. Choose which locations will draw the most attention, and focus your Pinterest buttons there. Pinterest badge Want to point your blog readers to your Pinterest page to increase your followers? Get the Pinterest badge widget plug-in. This helpful plug-in adds a widget to your site that links visitors to your Pinterest profile, shows off your most recent pins, and displays your follower count. The Pinterest badge tool is definitely a bigger and more obvious way to promote your Pinterest profile—which for some bloggers might be overkill. This widget is best used when you are focusing on pumping up your Pinterest following. Pinterest follow button Another way to point readers to your Pinterest profile is with a simple button. The Pinterest Follow Button plug-in offers various styles, from a red “Follow Me on Pinterest” button to a white square icon with the Pinterest logo. Add the plug-in to your WordPress blog, and customize it to your tastes. Most bloggers have social media buttons on their sites, so the Pinterest button is nothing new; what’s more, it’s not that difficult to install, even without a plug-in. Nonetheless, adding it with this plug-in makes it especially easy. Pretty Pinterest pins The name of the game with Pinterest is aesthetic appeal, so why not work that to your advantage? Rather than just linking to your Pinterest profile, why not display your two or three most recent beautiful pins in your sidebar? The Pretty Pinterest Button widget automatically creates large, eye-catching clips of your pins to display on your blog. However, since the badge can seem large and a bit flashy, some bloggers might not want. This option is best for the blogger that wants to heavily promote his or her Pinterest profile.
Do you already use any of the tools outlined in this post? What has your experience been? Are there other Pinterest tools you’ve found to be helpful? Please let us know in the comments section. Shanna Mallon is a writer for Straight North, headquartered in Chicago providing specialized SEO, web development, and other online marketing services. Follow Straight North on Twitter and Facebook. A version of this story originally appeared on Spin Sucks. (Image via)