6 PR ‘facts’ every marketer must know

The relationship between PR and marketing is like the one between three-dimensional chess and checkers, Mark Naples, the managing partner of a communications strategy firm, wrote on iMedia Connection. (PR is chess.) “Well-designed public relations is extremely difficult in any vertical,” he said. Naples offered 6 PR “facts” for marketers. (He uses the word “facts” loosely, since his No 1. “fact” is, “The press release is dead.”)

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.