6 PR rules for start-ups

The most effective way to approach public relations strategy and media relations for an emerging business.

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In addition to offering advice such as “never buy branded polo shirts” (No. 10), and “know how your business will make money” (No. 4), Cuban offered his strong opinion about PR. Rule No. 11 on his list states, “Never hire a PR firm.” He goes on to describe PR professionals in unflattering terms.

Cuban has since clarified his position on using PR consultants after much online commentary. But basically, his premise seems to be that journalists and bloggers would much rather hear from a company founder directly, rather than through an intermediary.

Fair enough.

But calling Cuban a spokesman for start-ups is a bit like describing Kim Kardashian as Damon Thomas’s ex-wife. (Yes, she was married before the Kris Humphries spectacle.) I mean, it may be beside the point at this stage in his life and career.

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