6 precautions every social media pro must take

Want to avoid a social media fail—and a PR disaster—for your brand (personal or professional)? Follow these steps.

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It makes the blood of any marketer or PR professional run cold just thinking of the social media crises that can occur as a result of one errant tweet.

In college, I majored in radio. Back in the days vinyl still ruled, the common nightmare was failing to put the needle on the record resulting in dead air. Another waking dread was leaving the microphone on and unknowingly uttering one of George Carlin’s Seven Words.

Like the dead air of my radio past, misguided and often offensive or accidental tweets, Facebook posts, Reddit posts, and so on, keep folks like me up at night—on a regular basis.

There is no shortage of examples:

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