Just ask Calvin Klein, a designer who has staked his marketing on the allure of a racy ad. Just this week, the fashion house erected a billboard, in which some passersby saw the F-word. (You decide.)
Thanks to the billboard, Calvin won press in print, online, and on local TV.
In Chicago, an anti-abortion-rights group pulled off a similar coup.
This week, Life Always put up a billboard depicting President Obama alongside the message: “Every 21 minutes, our next possible leader is aborted.”
That outdoor ad landed Life Always’ message on TV and in The Huffington Post.
A little (or a lot of) controversy goes a long way in the PR world: Put up something racy, and the hounds in the media pounce and run with it. A reporter interviews someone who’s offended, a talking head rips the organization for posting the ad, and a second talking head defends it.
You bought a billboard and won loads of press. Who needs a PR agency?
Though the Calvin Klein and Life Always ads were over the top, they compare favorably to these notoriously racy billboards.
Be warned: Some of these are NSFW (Not Safe for Work).