The age of your social media manager doesn’t matter, despite what some posts argued about this summer. But work ethic and habits do matter. Dedicated, experienced athletes can bring incredible value to your social media efforts.
1. Athletes are adept at setting short- and long-term goals. From the time they start pre-season training, athletes are setting staged goals. Track athletes are accustomed to doing shorter intervals and aiming for a certain pace to achieve a long-term race goal at the end of the season. Multi-stage goals in social media are a perfect way to build expertise in each platform without being overwhelmed with all the tasks.
2. Athletes understand you need to show up daily and give it 100 percent for your efforts to pay off. They don’t skip batting practice or sessions in the weight room. And they won’t neglect the day to day listening and responding that is required to make your company’s social media profile effective.
3. Athletes know how to listen to feedback from coaches and their own bodies and to change course when needed. Your social media manager needs to know how to listen to customer complaints whether they are obvious or subtle, such as lack of engagement or mass unfollows.