If you consider it simply as an organization that pitches news and wins coverage, you’re missing a lot of what it has to offer.
Your PR firm works hard to understand your business inside and out so it can be there when you need it most. It’s prepared for the expected and the unexpected. It’s ready to roll in good times and bad. Success and crisis. Addressing positive stories and negative. Training, advising, and pitching your business.
There are lots of reasons why you should love your public relations firm. Here are six big ones:
1. They consist of people you can trust.
In any organization, individuals have agendas. But your public relations firm is an outside entity. Your PR firm’s staff members function as your spokespeople and your strategic advisors. Their only goal is to maximize your exposure and reputation. You can trust them, run ideas by them, and ask them about things you might not know. No question is too elementary. No confidence will be broken. They’re people you can turn to in a pinch.
2. They’ll tell it to you straight.