If you’re not gaga over cooking, home decor, or crafts, then you’re probably personally not drawn to Pinterest. If your job involves social media—and whose doesn’t these days?—you shouldn’t let the social media site slip off your radar.
Precise figures are hard to come by, but Pinterest’s number of monthly active users in the U.S. is around 53 million, according to Ahalogy survey data cited by Forbes.
As Kevin Roose recently wrote on New York magazine’s website:
Pinterest’s growth should scare the hell out of Facebook, Twitter, Google, and every other company that will have to compete with it for the marketing budgets of big companies. And it should make the rest of us pay much more attention to what’s going on over there. Pinterest might not be your social network of choice, but it’s an advertiser’s dream—and that may end up mattering more.
Here are six more reasons why Pinterest should matter to you.
1. Social media users admire Pinterest.