Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry in social media. Do PR professionals have the right skills for the brave new social world? Absolutely—and here’s why.
1. We are experienced storytellers.
Social media requires us to create, curate, and share engaging and relevant stories. Brand journalism, otherwise known as content marketing, is not new to us. PR pros have always told stories using a range of communication styles and media. Many of us are former journalists. We can turn rocks into newsworthy features (true story). Social media is another way to tell and share our stories.
Just as we have practiced our written and digital communications, we need to develop our skills in social and visual content. Videographers, photographers and graphic designers are having their 15 minutes of fame right now. Businesses have become media companies and talented digital storytellers are essential for social success.
2. We are expert communicators.