6 reasons you should incorporate artificial intelligence

You might already be relying on machine learning to communicate with your audience, whether you know it or not. Here’s why you should consider diving in even deeper.

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What makes a good marketing strategy?

Portent Founder and CEO, Ian Lurie, believes there are eight digital marketing practices to ensure success. However, to excel even further, it’s time to look to the future: artificial intelligence.

Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search capabilities also increase businesses efficiency and productivity.

As technologies advance, it’s crucial to apply them to your online marketing strategy. Here are six helpful actions made possible by artificial intelligence:

1. Make decisions faster (and easier).

Every time consumers browse the internet, they create new data. This large set of data reveals actionable information, including user needs, behavior and potential future actions. Therefore, these insights can help marketers make more informed decisions.

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