6 reasons your creativity is zapped—and how to fix it

If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.

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However, sometimes you suffer a drought. Everyone is a little quiet and people just go through the motions. Pitched stories are tired and proposed angles boring. Everything is a little blah.

Creative funks happen for many reasons. Here are a few—paired with suggestions to snap out of them:

1. You’re stuck in the routine.

Sometimes the daily grind gets to us. People get caught up in strategy, research, pitching, writing, posting, monitoring and repeating. They forget that they must venture outside the content machine to find new ideas—and more importantly, to keep their sanity.

Snap out of it: Organize outings or activities to get people out of the office. Whether it’s for a walk or to grab a coffee, a distraction can get the creative juices flowing.

2. It’s an old-school PR workplace.

Not everyone in PR works at a Fortune 500 company or a hotshot ad agency. Many content teams work for non-profits, government and industries that don’t use best practices in content marketing.

In this environment, your team members might have new ideas, but the context, budget or resources won’t allow these to bear fruit.

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