Positive client relations are the lifeblood of any successful business, especially a PR firm. It’s easy to get caught up in our day-to-day work and forget the importance of nurturing client relationships, but successful relationships hinge on understanding why client relations matter.
PR practitioners’ goal is to be viewed as valuable counselors to clients, and writing stellar press releases or placing articles doesn’t always determine how a pro’s client perceives him or her. Companies can hire anyone to write press releases and articles, pitch stories, and schedule interviews. The value for them is the ongoing strategic guidance and council one provides. Not only will this provide for a more rewarding experience, but having a mutually trusting and respectful relationship comes in handy to save the business during challenging times.
Insidious decays is not always self-evident, but knowing the common warning signs of a failing client relationship and having appropriate responses can often defuse a problem or the potential for a problem. Here are a few warning signs that your client relationship is on the rocks:
1. You’re constantly stood up.