Split testing Facebook ads is all about placing many different Facebook ads to see which combination of variables works best for your brand.
Now let’s delve a little deeper into the parallels and insightful innuendos of romance and Facebook ads:
1. Define your “type.”
Are you into dark hair? Foreign accents? A sense of humor? An animal-lover?
As with a potential mate, defining your target demographic takes a lot of thought. With Facebook’s “Precise Interests” targeting tool, you must think deeply about your brand’s customers, then think of what other—perhaps not obvious or directly related—interests they may have. Feel free to get a little creative because even if someone’s your type, you never know what quirks they’re hiding.
2. Leave them wanting more.
The primary Facebook ad formats include: “Stories about their friends ‘liking’ (or checking into) XYZ,” or “A new ad about XYZ.” The former is like a blind date: You have a mutual friend who is setting you up. While the latter is like a hopeful first date with a stranger who’s caught your eye.