6 social media lessons from Michelle Obama

President Barack Obama used social media to win two elections and spread messages from the Oval Office, but the first lady is a powerful online user, too.

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From the campaign trail to the Oval Office, social media has fueled President Barack Obama’s ability to connect with his audience, fans and voters.

The New York Times reported:

Like a lot of Web innovators, the Obama campaign did not invent anything new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and McCain and the Republicans.

Not only did social media help the president reach supporters, it also changed the way politics were discussed, reported and even how debates ran.

US News explained, “During the presidential campaign, [Facebook] launched its forum to encourage online debates. Facebook teamed up with ABC for election coverage and political forums and CNN teamed up with YouTube to hold presidential debates.”

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