Some social-media “expertise” is pretty clearly not worth your time, though. If you hear someone offer any of these six tips as chapter and verse in the social media sphere, disregard.
1. You need to be present on all social networks.
If you have limited resources, don’t spread them out to maintain an active presence on all social media sites. Pick a platform based on where your buyers hang out and how specific services are likely to help your business. For instance, LinkedIn works well for the service sector, Pinterest works for companies that depend on a visual medium to spread their message, etc. Start slowly, and don’t go chasing shiny objects.
2. Email is extinct.
Email lives and thrives. Social media has helped make this so. Email is an essential part of lead nurturing and enables you to segment content. Despite what the charlatans say, for many people email is still the preferred channel for communication.
3. Social media has replaced SEO.
Social media has not replaced the need to optimize content for search engines. SEO and social media support each other. Social media posts show up in search results and influence page rankings, and properly optimized content increases traffic to your social media posts and profiles.