6 steps for DIY public relations Are you running the communications show at a small business that can’t afford a PR agency? Here are six tips to help you out. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.