LinkedIn gives access and exposure to important people. It helps attract customers, keeps you in front of existing clients, creates partnership possibilities, provides referrals and introductions, generates invitations to talk at conferences or events, and servies as a platform to amplify your voice.
Many traditional PR pros don’t fully understand what it takes to make LinkedIn a connection generator. Not only must you have a LinkedIn profile that gives off a professional vibe, but you must understand ways to organically grow your connections.
Here are a few tested tips to make a LinkedIn profile stand out:
1. Invite your email contacts to connect.
Upload email contacts into LinkedIn to grow your network. Grab the low-hanging fruit for seeding your network with relevant connections.