6 things every agency wants from a data insights tool

According to a recent Vennli survey, 89 percent of agencies who win more than half of their new business pitches use primary research when developing their pitch. What’s more: Seventy percent of marketers now expect primary research to be evident in pitches from agencies.

So, how do agencies conduct the research necessary to consistently win new business?

Savvy marketers turn to a data insights tool. To gather the most compelling insights about a potential client’s brand, a data insights tool is necessary to build successful pitch strategies.

Here are six must-have features every agency should look for when picking a data insights tool:

1. Customer choice identification

When pitching brands for new business, your potential clients have a lot of agencies to choose from. You want to make sure your agency’s pitch stands above the rest by incorporating the factors that matter to the brand’s customers.