6 things TSA did wrong in its YouTube response

To help quell complaints over its full-body scanners and enhanced pat-downs, TSA administrator John Pistole recorded a 90-second  YouTube video aimed at travelers. Good idea considering the popularity of video — bad execution, writes communicator Ike Pigott. He identified  six areas where TSA erred in producing the video. “Pistole is a nice enough man, but he doesn’t fit the right template for a spokesperson who alleviates fear,” Pigot writes. “He’s a rather …

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