6 tips for crisis comms strategy in the post-election period

Experts share how audiences are changing—and how organizations can prepare for the tumultuous months ahead.

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The election is over—mostly. Joe Biden has been announced as the president-elect by all the major news networks, and now many organizations are looking ahead to what comes next.

The coronavirus pandemic is still ongoing. Despite news from Pfizer that a vaccine might be on the horizon, the public health calculus for businesses hasn’t changed much. Economic turmoil will continue to vex American life as infections are projected to steadily rise in the months ahead.

How can crisis communicators respond?

A panel of communications experts tried to answer that question at Ragan’s Future of Communications Conference on Nov. 10. Here are some of their top takeaways from 2020—and predictions for the year to come.

1. Fear will be a dominant force.

Anxiety and worry have affected many consumers in recent months, and when it comes to COVID-19, that might not change soon. Richard Levick, CEO of LEVICK, a global comms, PR and crisis firm, argues that understanding that fear and simply “being there” for audiences will be more important than ever.

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