This article originally appeared on PR Daily in January of 2018.
It’s exciting to see how independent public relations agencies around the world are thriving.
According to The Holmes Report’s 2017 Global Communications Report, independent PR firms considerably improved performance and increased fee income by 9 percent over the prior year, and 2018 promises to have a similar positive trend.
Each year brings a new generation of entrepreneurs attracted to the thrill and challenge of starting their own PR agencies, but what does it take to launch and run a successful independent firm in today’s dynamic and often challenging business environment?
Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN), an international network of independent PR agencies.
Here are some of their words of wisdom for PR entrepreneurs:
Robert Bauer, asoluto (Vienna, Austria)