6 tips for PR entrepreneurs from independent agency pros

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.

Ragan Insider Premium Content
Ragan Insider Content

This article originally appeared on PR Daily in January of 2018.

It’s exciting to see how independent public relations agencies around the world are thriving.

According to The Holmes Report’s 2017 Global Communications Report, independent PR firms considerably improved performance and increased fee income by 9 percent over the prior year, and 2018 promises to have a similar positive trend.

Each year brings a new generation of entrepreneurs attracted to the thrill and challenge of starting their own PR agencies, but what does it take to launch and run a successful independent firm in today’s dynamic and often challenging business environment?

Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN), an international network of independent PR agencies.

Here are some of their words of wisdom for PR entrepreneurs:

Robert Bauer, asoluto (Vienna, Austria)

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.