6 tips for protecting brand reputation in 2021

How are you preparing to safeguard your most precious business asset?

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What reputational risks are brands likely to face in 2021?

2020 has presented multitudes of vexing challenges and pushed the PR industry to the precipice of generational change. Organizations have been forced to pivot, reinvent themselves and develop new workflows for remote employees.

A lot of those dynamics will still be with us in 2021. The COVID-19 crisis continues to surge across the U.S., and even the most optimistic estimates for a game-changing vaccine are months away. And once the pandemic is in the rearview, how will organizations pick up the pieces? What parts of American life will never go back to the way they were—and what risks do those changes post for brand managers?

Here are six topline concerns to consider:

1. You can’t afford not to be tech savvy.

The videoconference might have become an industry standard overnight, but many are still struggling to adapt. Many organizations quickly pushed through new online systems, such as Microsoft Teams and Workplace from Facebook, along with increased cybersecurity measures, e-commerce platforms and more.

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