6 tips for working with PR freelancers

Working with a freelancer can be something of a gamble. You’ve got to know when to stick with it, when to part ways, and when to offer encouragement.

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There are many benefits to hiring freelancers, but there are also challenges and risks that come with taking the plunge. The freelancer is untethered from your work environment, which means you don’t have the ability to monitor them as closely as you might like. Freelancers have other clients and projects to manage, so your project might not necessarily be their top priority.

On top of that, you just never know what you’re going to get each time you hire a new freelancer. One freelancer might provide great work at a quick turnaround; another might do awful work, miss deadlines, and be slow to respond whenever you email or call them.

So what can you do to help ensure you have successful experiences working with freelancers on your PR projects? Try these:

Always review their work and referrals before hiring. Freelancers need projects to keep the money coming in so they can pay the bills and keep food in the fridge. So, it’s understandable that a freelancer will claim he or she is great and the perfect fit for your project, but you can’t take their word for it. You must see relevant samples of their work before agreeing to work with them.

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