Public relations often gets a bad rap. The profession often ranks among the top 10 most stressful jobs in the U.S.
I don’t think we’re getting a fair shake, so here’s an inside look into what helps me stay calm on the job, even during the most stressful of times.
The obvious survival advice: sleep and exercise. Both are good for the mind, body and soul. Without the two, I am one cranky publicist. Here are my top tips for having a successful day:
1. Read the news. I take an hour every morning to read news from my favorite outlets: The New York Times, The Wall Street Journal, Huffington Post, Miami Herald, Daily Business Review, and South Florida Business Journal among them. These get my brain going. I read with my clients in mind, for example figuring out how an attorney or construction expert can be worked into the news flow.