Unfortunately, managing your online reputation is anything but an easy task.
There are many social media channels where people can spread baseless opinions about others, tag inappropriate photos, and otherwise mess with your reputation. If you’re a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a clean and positive online reputation.
As Google says: “Your online identity is determined not only by what you post, but also by what others post about you—whether it is a mention in a blog post, a photo tag, or a reply to a public status update.”
If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation.
With those two techniques in mind, here are six simple yet effective tools that might help you to monitor what people say about you and to develop and influence your online reputation.
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