6 traits every media spokesperson should have

Over the past decade, I’ve noticed that most of the media greats share the same traits, regardless of personal style, ideology, or cause.

And here’s a pleasant surprise: You almost certainly have many of the same traits, and can probably learn the rest.

Here are six traits that most great media spokespersons share:

First, they’re authentic. The audience may not agree with their perspectives, but viewers can tell that the spokespersons genuinely believe in their own message.

Second, they’re natural. The best spokespersons are the ones the public perceives as being the same person on-camera as off, the same in a television studio as in their living rooms. They’re the spokespersons who bring the same passion to their interviews that they express privately when discussing the same topics with their friends.