6 types of content every organization should create

Stop shying away from videos, white papers and infographics. These content types are essential for attracting new customers.

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It’s more efficient and effective in the long term (and often required for large organizations) to create various types of content for different platforms to address multiple audiences.

Consider the following content types. If you’re not creating them, you should be:

1. Lists

Let’s start with one of the most effective content types.

How many times have you seen a BuzzFeed article in your Facebook or Twitter feed? Sites like Buzzfeed have changed the game for list posts.

Attention-grabbing headlines make lists work. Any headline that boasts a number of details, secrets, categories or tips will work, because it clearly states what the reader can expect from the article. Consider the headline on this article, for example.

List posts are perfect for demonstrating authority. They can help you reach your content marketing goals for a variety of reasons:

2. Infographics

By now we should all know about infographics and their marketing benefits. They’re a great way to capture and communicate information in an interesting and condensed format.

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