For instance, a recent infographic showed that photos and video drive the most engagement on social media.
What’s relatively shocking, however, is the few number of brands that have caught on to this huge content shift on the biggest social platform.
Many of the larger Fortune 500 brands are on board, mostly because they have huge agencies assisting or guiding them. Of course, not all the credit goes to the agencies, but it surely mitigates the risk that a company misses a trend when it employs an international agency to keep it ahead of trends.
Look just below those larger companies though, and you’ll find an overwhelming amount of companies that are still playing by the 2010 Facebook rules: share links, ask questions, poll followers.
Those rules are virtually dead. Welcome to the visual era of Facebook—and by the way, I should have welcomed you about four to five months ago. Images are everything on Facebook right now.
What can you do to catch up? Here are a few simple ideas that the early adopters are using:
Capture “on the fly” pictures